Friday, March 25, 2011
How to cope with festivals and events?
Firstly, a tour guide needs to be well equipped with the latest news. You shall know what is going on this year. How long is the festival period? What celebration will take on and where? Is there anything new this time? Then, you can design a special holiday sightseeing tour. If there are big events in the city, e.g. Xi’an Horticultural Exposition in 2011, it is recommended to combine the event with routine tours. Travelers will therefore have more choices during the visit.
Secondly, take negative factors into consideration. Are there a lot more visitors into your destination during the festival? If yes, arrange transportation, hotel or activity bookings in advance. Think proactively to provide a vivid tour while avoiding the crowds. During the holiday period, do shops and restaurants still open as usual?
Thirdly, mind the local tradition and customs. Mind this especially for traditional or religious festivals in your destination. Do local people welcome foreign visitors to join the celebration? Will it bother your clients who hold a different religion? As a tour guide, it is necessary to understand both the local custom and client needs.
Lastly, target the right market. Effective marketing will help you to receive more travel clients. Think before you promote the festival tour - will my clients be interested in this festival/event and is the timing right? For example, it is hard to promote Christmas tour to people who spend the same period at home with families.
What is special or unique this year in your place of guiding? Share with us.
Thursday, March 17, 2011
Guide your clients to be a responsible traveler
Help with the natural environment. This is especially important for guiding in natural sceneries. Inform your clients what they can do and what they should not. For example, can travelers feed animals in the wild? In most cases “No”. Do not step on the plants or grass for a better picture. Tour guide need to inform general rules in advance. Then during the sightseeing tour, mind the behavior of your clients and gently point out misbehavior.
Respect local culture, people and customs. Each destination has its own culture and customs. Local people speak the same language and live with their tradition. For a foreign visitor, it is important to recognize the difference and respect the local way of living. Tour guide performs as a bridge between local people and foreign travelers. Travelers are new to a place so your guidance is necessary.
Contribute to the local economy. Inbound tourism is a way that makes contribution to the local economy. Traveler’s spending on dining, shopping, sightseeing…all help the economic growth. As a tour guide, why not introduce more local foods, brands, and unique projects? On one hand, things with local characters appear more interesting to travels. On the other hand, you made your contribution to the local society. A win-win situation.
Have you realized your social role as a tour guide and what have you done to guide more responsible travelers?
Monday, March 7, 2011
Tour Guide Survey with Anna Benaki
http://www.ourexplorer.com/tour-guide-anna-benaki-2163.aspx

1. What is the best thing you like being a tour guide?
What I like best from being a tour guide is the fact that I get in touch with many people of different nationalities, age, culture and I learn from them as much as they learn from me.
In order to become a tour guide I studied the history of my country and travelled in all sites and museums so I truly discovered the beauties of Greece and I now have the opportunity to show them to foreigners.
I enjoy very much the fact that every day of work is different, there is no routine and I contribute to the holidays of my clients.
2. What is your most memorable moment in guiding so far?
I have many memorable moments in guiding: august 2004 when I was working for the Olympics in Athens with coca cola company and I attended the opening and closing ceremony along with many games. All the special occasions I celebrated with my clients, such as birthdays, wedding anniversaries, making me feel part of them. Sailing in the Aegean sea, watching the sunrise and sunset, are just a few of them.
3. What is most challenging for you in this career? Have you coped with it?
Most challenging for me in this career is dealing with problems that may occur, such as accidents, health problems, difficult weather conditions, matching different people in a group, creating a good atmosphere for them.
I have already coped with all of the above, successfully I can say, judging from the feedback of my tours.
4. What is your favorite place/thing that you want to show your travel clients?
I have many favourite places and things I would like to show to my clients. Such as family owned tavernas so as to taste the local cuisine, hiking on mountains so as to get the best view of the sun that sets in the sea, trails to follow so as to run into goats, donkeys and wild flowers away from the touristic areas.
Fortunately Greece still has many hidden treasuries off the beaten track...
5. What if you were not a tour guide? What do you imagine yourself to be?
If I was not a tour guide, I imagine myself working with many people, public relations maybe, as a diplomat, organizing events, but I cannot imagine if any of these would give the same pleasure as from my present work.
Monday, February 28, 2011
How to be personal in customer communications?
Treat every tourist as an individual client. The sightseeing tour itinerary may be identical covering similar scenic spots. Yet a lot of factors vary, e.g. days of stay, arrival or departure location, number of people in the group, demographic background of the visitors, public transportation vs. private vehicle...And personal interest matters for sure. Considering these facts, your itinerary to each client will be more personalized. You can differentiate yourself from a standard offer in travel packages.
Talk in the language of your client. It is more than using the language they speak. Quote in the currency they are familiar with or with both the local currency and the currency your clients use. Use less local name/description in the itinerary, so that it is easier for clients to understand the visits during the sightseeing tour.
Address to the specific queries. Make sure that all enquiries from your client are properly answered. If certain requirements need extra time to arrange or involves third-party suppliers, tour guides shall inform when a reply can be expected.
Offer something more if noticing the interest of your clients. It can be special scenic spots, e.g. art gallery to tourists with an art-focus. Restaurants with nice local cuisines are also good recommendation to people who would like to try local foods. Suggest fun places for families with kids.
Encourage feedback or further queries. Always ask your clients to give comments freely. A tour guide can be more prepared when clear about client’s preference. Therefore, the sightseeing tour would be conducted with great success.
Do you have any tips on a personal communication with clients before the actual sightseeing tour? Share with us!
Thursday, February 17, 2011
The Power of Tourist Feedback
For a long-term career development, receiving feedback is better than no feedback. Negative feedback, or complaints in another word, can help a tour guide find areas of improvement. Do not be afraid of complaints. Even the top guides can not guarantee 100% satisfaction. It matters how you handle the case. Be quick to reply and address the issue. Most clients would understand from an honest and sincere explanation.
Positive feedback is great. It becomes a strong sales tool for tour guides to convert prospects into clients. Why not share it on your own website, web page, blog or social network?
How do you gather client feedback then? Do not just wait for the feedback. Everyone is busy, and you can not take it for granted that your clients could offer a feedback after the tour. You may ask for a review/feedback at the end of the tour. Or kindly remind your clients for a review/feedback in email. However, do not bother your clients if you haven’t heard back after two reminders. Otherwise it is more considered as a spam.
If you build up client feedback on third-party platform, like ourexplorer tour guide profile page, offer a simply way for your client to reflect. For example, an email reply address or a link of review page.
How do you deal with tourist feedback, positive and negative? Welcome to share.
Monday, January 31, 2011
Tour Guides – take along for guiding
The necessity refers to the basic things that help you complete a tour. Pick-up sign with client’s name, sightseeing tour itinerary for the day, guide license, water supply, mobile phone for communication, rain coats for the weather, etc. If you are showing a big group, microphone is needed to make sure all travelers can hear you. A flag may also be necessary to lead the group forward.
Depending on the different natures of guiding, tour guides can create your own list of necessary take-along. Mountain guides may need supporting equipments. Adventure trip requires medicine preparation. Take a torch if you will process in the dark.
The value-adding things assist tour guides to practice his work more vividly and successfully.
Some materials help to explain what you see. For example, a map of the area so that you can offer a geographic idea of the tour coverage. Pictures for vivid explanation of certain history or cultural backgrounds. As we are entering an information era, electronic products now allow tour guides bring more information than they can carry.
Carry something with your company logo. It can be your bag, hat, T-shirt… The sign helps your clients to recognize you during the tour. Moreover, it reminds your clients of your company in a subtle way. By doing this, you are also a walking advertisement while guiding. Small complimentary gift of the visited spots is also a good choice.
What other things do you carry when you guide the tour? Share with us.
Sunday, January 23, 2011
OurExplorer website take on a new look
Better search page of Find a Tour Guide and Private Sightseeing Tours. Customers now can sort their search results by tourist guide language, licensed, top rated and bookings
Clearer tour guide listing page for clients to view 10 tour guides on one page. You can see critical information like tour guide license, personal skills and most recent client review.
Check out more at http://www.ourexplorer.com.
Sunday, January 16, 2011
How to promote sightseeing tours via twitter?
Create a profile with clear business info. Choose a user name relevant to your business. Your user name will appear in the URL and be mentioned through communication with other users. It can be your company name e.g. http://twitter.com/ViatorTravel. Show your key service is also a good choice, e.g. http://twitter.com/tour_guide for OurExplorer. Take some time to complete your biography info including profile photo, location, web and bio. This is one-time effort and tells visitors who you are. If you want to do more, you can edit the background picture of your twitter page, matching your website or business.
Connect twitter with other platforms to maximize your tweets. Twitter has applications for user to choose. On the other hands, many websites provide option to include your tweets directly. For example, you can add twitter to your network profiles for more automatic viral. You may combine twitter with your blog, to maximize the effects of single post.
What can you tweet to promote sightseeing tours? New available sightseeing tours, seasonal promotion for certain tours, client testimonials on your tours, updates in the popular sightseeing tours… Use your creativity to viral in 140 characters.
Twitter is also a social network platform. You can connect with other people by following or being followed. Your sightseeing tours would enjoy word-of-mouth all over the world with successful viral marketing.
Update regularly to keep it live. Twitter is a mini-blog, as some people call it. Like blog posts, regular updates are recommended.
OurExplorer twitter - http://twitter.com/tour_guide. Welcome to share your twitter experience here or @tour_guide.
Sunday, December 19, 2010
Set up your New Year targets
How busy were you and are you happy about the workload? Have you had a busy year with lots of client bookings? If yes, congratulations. If not, you need to look for more channels to develop your business. Internet is a good platform to approach clients, as most travelers seek information online nowadays.
Reflect on client feedback. Do you have happy clients or clients with complaints? It is great if you receive all positive feedback from your past clients. Your focus is then to maintain your service level. Complaints can also be helpful as they tell your weakness. You can improve accordingly in the new year.
Learn something new. Tour guiding is the work that requires continuous learning. Try to learn something new to help with your career. It can be a new language, a new skill, a new area to study, a new route in your destination of guiding …… Choose anything that interests you and can assist guiding in some way.
Do write down your targets and timeline for completion. You may refer to it from time to time, so that the targets can be achieved at end of the year.
Happy holidays and wish you a prosperous year 2011!
Sunday, December 5, 2010
How to arrange meals in sightseeing tours?
Choose venues close to the scenic spots. Some restaurants can be great. However, if they are not along the route, it would be a bad choice. Travelers are limited with time, different from local residence.
Recommend restaurants with specialty. It can be a restaurant famous for local signature dishes. Restaurants with nice views are also a good choice. Travelers can enjoy the view as well as the foods. Try avoiding repetition during multi-day sightseeing tours. Choose different restaurants or styles unless your clients want to visit the same restaurant again. This is for travelers to try a variety of things during the short stay.
Help travelers with ordering. When visiting a restaurant of local style, a tour guide needs to explain briefly on the menu. It can be hard for tourists to choose as the foods or cooking might be unfamiliar. The guide can introduce the popular dishes, the materials used, or how the foods are cooked. Choose dishes with local flavor or uniqueness. Mind also the seasonal foods. If your clients are visiting among the season for some special dishes, why not introduce to see if they are interested? For example, October/November is the season for hairy crab dishes in Shanghai every year. Take an extra notice to the eating habits of foreign visitors. Are there any table manners that travelers need to pay attention, or can they handle the dining tools like chopsticks or fork?
Some travelers are adventurous with foods while others are very conservative. Ask about client’s preference of flavor and budget before choosing the restaurant. Give more recommendation if they are interested in local foods. If your clients prefer their home-style meals, a tour guide only needs to refer relevant restaurants.
What are your tips of meal selection in sightseeing tours? Share with us.
Sunday, November 28, 2010
Tour Guides: Mind Road Safety
Remind passengers of the seat belt. People from some countries are cautious of road safety, while others might neglect. After boarding the vehicle, a tour guide needs to inform clients where the seat belts are. Ask them to put on the belt for safety reasons, especially when there are kids on the vehicle. Take extra attention to see if the kids are safely fastened.
Mind your own security on the vehicle. If you are standing while it is driving, hold on to something in case of emergency. There is a place for the guide in front of a bus. If you are sitting, put the seat belt on. For one thing, the guide is often taking the front seat which has higher risks at accidents. On the other hand, a guide may need to turn back and talk to clients along the way.
When doing walking tours, tour guides also need to mind the traffic when crossing the street. Travelers are new to the destination, some even from foreign countries. The traffic rule and customs can be very different. As a tour guide, it is necessary to remind your clients of road safety. Watch out for the traffic when necessary.
Would you like to share your experience with us on road safety? We are listening.
Sunday, November 21, 2010
How to handle extra requests from clients?
What can be asked extra on a tour guide?
Extra guiding day. The clients are so happy about your guiding service that they would like to spend more time with you. Check your availability. If you are available, why not extend your service? Discuss for the extra tour arrangements and itinerary with your clients. Thus, both of you are clear of what to do in the coming tour.
Extra places of interest. Sometimes travelers read about new places of interest outside the itinerary. They may ask to visit these extra places. As a tour guide who is more familiar with the area, you shall check possibility first. Do you have enough time to cover the extra place? It shall not affect the agreed itinerary. Do you have resources to visit the extra place? For example, if extra transportation arrangement is necessary. Is the place worth visiting? Talk with your clients to see what they expect on the new spot. You do not want to make extra efforts, only to find them disappointed.
Extra activity or entertainments. It can be an extended night tour, local performances, or a local signature meal... Again, tour guides need to weigh if the new requirements are practical. If possible to arrange, it is good to help your clients for greater fun. Communicate clearly on any extra costs. If it is unreasonable request, tour guide shall be confident to say “No”.
Any other requests did you receive from your clients? Have you handled the extra requests successfully? Welcome to share with us.
Sunday, November 14, 2010
Dressing Code for Tour Guides
Dress comfortably for your guiding work. Tour guiding is a physical work requiring a lot of walking, standing, and climbing etc. Sometimes when clients are at rest, tour guide is still busy preparing the next stop. Thus, comfortable clothes and shoes are important for a guide to complete the work.
Wear clear and neat, casual but not too loose. Guiding is a way of presentation. Clear and neat dressing provides a good first impression to your clients. As most tour guides meet clients on vacation and trips, casual dressing is recommended. It is awkward if you wear formal suits while the travelers are on T-shirts. On the other hand, because the guide is at work, it is not professional to wear too loosely like slippers.
Do not wear shinning but do stand out if necessary. If you are taking a ghost tour, or guiding for Halloween, abnormal costumes may add to the fun nature of tour. In the case of busy tourist spots, you may choose clothes with outstanding colours. It will be easier for clients to identify you during the sightseeing tours. Otherwise, casual smart dressing is recommended.
Do you have a brand or logo? Wear it on your clothes, hats, umbrella, bags… This contributes to your branding. Not only remind your clients of who you are, but also shows other people along the tour.
How do you dress when working as a tour guide? Let us know if you pay attention to any particular things.
Saturday, November 6, 2010
How to present your sightseeing tour itinerary upon meeting?
Why one-page? This is like a resume. Most people do not have the patience to read if it is overloaded with content. Just put the essential information, not everything. As a tour guide, you probably will talk through the information during the sightseeing tour. A neat and clear one-page itinerary is ideal.
What to include on that one-page?
The itinerary is the basic. When and where to meet, what to see, what to do… Depending on the tour nature, notes can be added on dressing or things to bring.
Add a receipt of payment details, or the tour quote agreed by you and the clients. This is to remind them of the total amount of payment. If you are guiding foreign clients who use a different currency from yours, it is helpful to include the amount in their currency. It saves the trouble of clients to convert by themselves.
Include tour guide contact details. This is to promote yourself and your guiding services. Easy for your clients to keep in touch with you or refer your service to other people. Better if you give your business card together with the itinerary. Branding is important, even though you just brand for yourself as a tour guide.
What do you include in the tour itinerary when meeting clients? Welcome to share your tips that will contribute to a successful sightseeing tour.
Friday, October 29, 2010
How to keep your sightseeing tours fresh?
Learn the latest news of your place of guiding. Travelers are interested to hear what is happening in the destination. It helps to learn more about the local life. History facts will not change often but people are changing in the daily life. With the up-to-date information, a tour guide is not repeating himself all the time.
Keep an eye on industry related information. You are not working alone as a tour guide. When leading a sightseeing tour, many parties are involved. E.g. transportation, restaurants, scenic spots, hotels… A professional guide needs to be well equipped with industry related information. It is no good taking the clients somewhere only to find out the place is closed under maintenance, isn’t it?
Expand your knowledge on what’s going on in the outside world. For a foreign language tour guide, you may pay particular attention to news of your major client sources. It contributes to wider topics at guiding. Also, when a tour guide understands more of other cultures, you can present your own culture in a better way and make easy for foreign travelers to learn.
Note the seasonal changes. Some destinations vary a lot in different seasons. For example, lakes in the city of Beijing (China) freeze in winter time. Local people do skating and ice activities on the lake. Such scene can not be seen in the summer time. When a tour guide is showing around in the winter season, the remarks shall adjust along with the seasonal change. This way helps the travelers to remember a more lively city.
By keeping the sightseeing tours fresh and interesting, a tour guide makes his own career a lot more fun. It is not only for the benefits of travelers, but for the growth of a guide as well. Now, are you ready to take a new look into your sightseeing tours?
Tuesday, September 28, 2010
Build up your own client base
Why is it important to have a client base? You can not keep everything about your clients in mind. Popular tour guides especially need written records as they may meet different travelers on daily basis. You do not want the mess, trying to find out one client contact through thousands of mails. Records of client preference will help to grow your future business.
How can you build up your own base? It can be as easy as a collect of emails. You may save them by date or by country origin. A better way will be setting up a spreadsheet to centralize information. So you can easily sort out client info from various fields. If you have a mature business and want to have a more efficient client base, you can check out customer service software. There are many choices on the market. You just need to compare and pick up the one that fits your needs.
What to record in your client base? Basic contacts including name and email are critical for you to keep in touch. Personal backgrounds of your travel clients are useful to design a customized tour for their return trip. Some travelers do pay a return trip to the destination they like. If the tour guide has noted their preference, e.g. culture, adventure, foods, entertainments…, your client will acknowledge your personal service and become a loyal customer. Places visited during the sightseeing tour. It is similar with each tour, but not exactly the same. On one hand, you can avoid repetition of route for a return client. On the other, noting down the route helps the guide to remember tour details with different clients. It is also helpful to track client’s country of origin or source of the client booking. Country of origin helps to settle a targeted market, while the guide can decide promotional channels with data on booking sources.
Have you already had an existing database of clients? What other fields do you think are important for a better service? We would like to hear from you.
Thursday, September 9, 2010
Tour Guide Survey with Patrick Lovell in Tokyo
1. What is the best thing you like about being a tour guide?
There are many aspects of guiding that appeal to me, not least of which is the ability to travel. I very much enjoy introducing Japan - the focus of my life since my high school days - and opening up the history and culture of the country to visitors. It is a constant pleasure to be a part of visitor’s discovery of Japan and help them get the most out of their travels and go home with a deeper appreciation of the people and their fascinating culture. I also enjoy creating great memories for visitors. It is a pleasure working with people from every corner of the world.
2. What is your most memorable moment in guiding so far?
Watching visitors on tour responding to new places that they are seeing for the first time.
3. What is most challenging for you in this career? Have you coped with it?
I always aim to please my client visitors and to accommodate their every wish. By treating each and every person as the unique individuals that they are, I have been able to meet most requests. I also want to be able to help them with any topic in any period of history for any area, so it is a great challenge to keep up with my studies.
4. What is your favourite place/thing that you want to show your travel clients?
I enjoy showing visitors places, and introducing historical facts that are important to understanding the history, culture, and Japanese people but are perhaps overlooked by many seasoned travellers and passed over by other tour companies.
As Lawrence Durrell says: “Travel can be one of the most rewarding forms of introspection.”
5. What if you were not a tour guide? What do you imagine yourself to be?
I imagine that I would be very unhappy!
Monday, September 6, 2010
Client segmentation for OurExplorer tour guide – senior travelers
What other areas need tour guides pay attention to when showing senior travelers around?
Be prepared with the variety of topics. As senior travelers gain more life experience, they may be interested in many aspects of local life. How to cook local foods, how people live, how long do people work normally …
Listen to senior travelers and discuss the aspects they are mostly interested. Senior travelers would love to share their own experiences and knowledge. So listen to them. This is also the fun part being a tour guide. You meet various people, hear their stories and learn from their life wisdom. If you find any particular topic they are interested in, why not expand the discussion along the way? You will ensure senior travelers a great personal sightseeing tour.
Pay attention to your client’s physical strength. While senior travelers can be very active and energetic, as a tour guide, you shall pay attention to their physical strength. Consider more small breaks during the sightseeing tour. Mind if they have problems with stairs or climbing, and if elevators suit better. If your clients have mentioned illness or inaccessible activities in advance, do put it into consideration when designing the tour itinerary.
Pre-booking issues. More and more senior travelers now plan their tours online. They are getting used to online bookings. However, you shall not presume every one is internet savvy, senior and young. If your service requires pre-booking online, provide clear instructions on how to complete the booking. It also benefits a tour guide to reduce client cancellation because of technique issue.
Do you have any experiences or tips to share on guiding senior travelers?
Tuesday, August 31, 2010
Client segmentation for tour guides – cruise passengers
Cruise ships usually stop half a day to 1 day in each port. In some ports it will be 2 days. But in general the time on land is short and limited. So many cruise passengers expect to see as much as possible when choosing their shore excursions. A compact tour itinerary including must-sees is expected.
On the other hand, comfort is important. Cruise passengers are categorized as high-end travelers. They prefer comfortable experiences as like on the cruise ship. Budget is less of concern. When tour guides put together a sightseeing tour for cruise passengers, pay attention to the transportation methods, dining places, etc.
Many senior travelers choose to travel by cruise. This travel style ensures a relaxed slow-pace vacation. Thus the tour guide sightseeing tours shall be senior-friendly. If the tour is physically challenging, you may lose a big amount of potential clients.
Consider the distance from port. Some ports locate well in the city centre, where a tour guide can start guiding directly. Many others are by the sea and may take long to reach the first stop. Tour guides are not supposed to rest along the way. Use such time to introduce your city or country background, local cultures, food habits, etc. You can also take the opportunity to know a bit more about your clients and their interest. The info will help you achieving a successful tour afterwards. It is also recommended to notify interesting things spotted on the way.
Manage the time well. If a tour guide can maximize the client’s shore excursion experience, you will be rewarded and referred on by your clients. Also keep in mind the time back to the ship. Passengers cannot miss the ship. It is the same as catching a flight in the airport. So leave enough time to return to the cruise ship.
Have a look at the shore excursion packages provided by the cruise ship. See what they offer and do yours better. It is good to do competitor researches and learn from the cruise ship offer. A tour guide can thus design a sightseeing tour – more interesting and customized.
What is your tour guiding experience with cruise passengers? Welcome to share your tips.
Friday, August 20, 2010
How to handle client booking long before the tour date?
Q. How shall a tour guide manage client bookings much earlier than the actual tour dates e.g. half a year in advance?
Communicate with the clients about tour arrangements immediately. No matter if the tour happens in the same week or six months later the itinerary shall not change largely. Do communicate with your clients about tour details when you confirm your availability.
As a private tour guide that offers personal sightseeing tour, it is good to keep the options open. Your clients may find new places of interest or have some new requests before arrival. Be consistent and accommodating if the client requests are reasonable.
Notify the clients when any tour changes need to happen. It is unprofessional to cancel the tour because of another big group booking. However, there may be changes required due to personal reasons, weather conditions etc. In such cases explain to your clients in full and they will understand. Also provide alternative choices if possible. Try to minimize changes to your client’s travel plan.
Mark down the tour date on your calendar in OurExplorer or personal notebook. It is recommended to set a reminder one week before the tour date. Contact your client to welcome them for the coming visit. Meanwhile, confirm that all tour arrangements are going on as planned. Re-check if all tour arrangements have been confirmed, e.g. car/van rent, tickets booking, etc.
After above professional communications, travelers will enjoy a great vacation while you will have a successful sightseeing tour as a tour guide.
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