Good tour guides are experts with local knowledge. You shall know not only information about the scenic spots, but also various aspects of local life. Do your clients often ask you about featured restaurants, nice bars, entertainments, shopping area…? It is beneficial to share your knowledge by writing articles.
Why is article a great way of tour guide promotion? You are established as an expert in the area by sharing knowledge. You get more exposure on the internet with articles. People viral good content online among friends and networks. It builds up client trust as your articles show your guiding style and language skills.
What to write in the articles? You can write anything about your area of guiding, from local customs to special foods, from scenic spot introduction to entertainment recommendation, from the latest event to historic topics. It is better to write content that inspires travelers to visit your destination. To establish yourself as an expert tour guide, top-10 list can be a good topic. For example, the top-10 restaurants serving local cuisines, the top-10 must-see for travelers, the top-10 not-to-do in the city.
Where to publish your articles? We are talking about online publication here, not print-out on offline media. Online contents are mostly user-generated content. Just pay attention to the rules of each platform before your submission. You can publish on your own blog. There are article directories like EzineArticles, allowing author to submit articles. Websites like HubPages offer an interactive page for articles. Many tour guide platforms also encourage guides to share their knowledge. OurExplorer tour guides can now publish article on Viator.com to increase online presence. Tour guide Gavin in London writes interesting up-to-date articles on London with fantastic photos while Marta in Budapest writes a fun-filled article on the coming of spring.
Have something to share? Demonstrate your knowledge on the internet now.
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